Opera Idaho

Constituents of downtown Boise as well as art and opera lovers alike will soon take notice as Opera Idaho unveils a fresh and revitalized brand identity. Ushering in the 2008-2009 Season is Mark Junkert, who officially became the Company’s new Executive Director on May 22, 2008.

The elements of Opera Idaho’s new identity include a new logo, a redesign of the Company’s Web site, and a continued relationship with Boise-based illustrator Bill Carman; all of which were facilitated by Boise–based design studio, Creative Soapbox. Creative Soapbox’s Founder and Pricinpal, Justin Kuntz, affirms that the new identity offers the familiarity of a corporate mark, while retaining artistic flair. He further states, “the strength yet simplicity of the mark combines both masculine and feminine characteristics, which yield a brand that conveys integrity and emotion”.

The Opera Idaho identity is meant to be meaningful and beautiful to any eye and to communicate to a diverse audience. In addition to speaking to multiple audiences, the identity and logo clearly position Opera Idaho as a world–class organization—ready and worthy of substantial investment.

The logomark is meant to be an interpretive mark that provokes a multiplicity of meanings. It was derived from several different elements including the letterforms “O” and “I” and was additionally influenced by several musical symbols including the fermata. The variation of a single color represents the complexity and range of a voice, and effectively conveys royalty and passion.

Look for more information regarding the Opera Idaho brand redesign Case Study soon at the Creative Soapbox website.

About Creative Soapbox

Creative Soapbox is a strategic design agency focused on creating sustainable brands for responsible companies. We create lasting client-partnerships that embrace interconnected digital media to deliver compelling brand experiences. To learn more about Creative Soapbox, visit www.creativesoapbox.com.